My Experience

2002-Present

Marketing Talent​

LTMEDINA​

I am a unique provider of both strategic planning and execution of marketing efforts.

Collaborating with small to mid-sized companies on marketing efforts,  I provide strategy and implementation as interim Marketing Director, Marketing Manager, Project Coordinator, and/or individual marketing projects primarily in B2B and social impact space.

My specialties include: 

Brand Management: Develop/refine brand, create standards, and ensure brand consistency

Events: Develop strategy for corporate events, conference, and client engagement/development; plan and execute through post event

Positioning: Strategically promote senior leadership and company as industry leaders

Marketing Strategy: Define, develop, implement and creatively execute a comprehensive strategy

Project Management: Manage marketing team, external/internal vendors, budgets, and timelines

Social Impact: Manage social impact strategy and execution of give-back to the community

Social Media: Create and deploy social media strategy including content generation and analytics

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Sometimes, even more than the work product, the most important role I can play is in understanding what a client is really looking for, what their needs are, and how they stand out. Then provide them with the solutions that delight them.

May 2018 - January 2019

Marketing Manager

SOCIAL VENTURE PARTNERS DALLAS

Strategically increased social media presence and engagement. Created marketing materials for onboarding, events, promotions, and business development. Developed organization-wide marketing plans for social media, events, and email marketing. Updated website, improved messaging, content, and information flow. Managed weekly newsletter format, content, and distribution. 

Expanded communication platforms resulting in increased responses to events. Managed external agencies such as web development, graphic design, and printers. Supported capacity building and business development through marketing materials and promotion. Worked on database update.

Social Venture Partners is a network of leaders who create change in their communities; developing the capacity of social impact organizations and providing education/opportunities for our community by using the Partners collective talents, wealth, and resources. 

April 2015 - December 2016

Marketing Director

SENDERO

Originally asked to consult as interim Marketing Director, but soon a mutual desire developed into a new role at the company. The initial work was the development and execution marketing strategy focusing on content, digital media, events, client relationship, and enablement.

Realigned the company brand to reflect the vibrant personality of the company. Produced brand standards, audited and updated existing documents and online brand presence, rolled the standards out to the company and trained all employees on the brand's look as well as the company 'voice' for use in social media. 

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Managed 13-person marketing team, projects, and programs which included establishing a company store, gathering market data, and investigating new approaches to marketing. We took their already great company culture and showcased it. This lead to numerous cultural and business result awards. 

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Expanded social media and client engagement. Coordinated messaging for business development and collateral development (content and design). Managed website vendor selection, conversion, and content update. Governed internal and external communications via newsletters, emails, and mailings. Wrote and distributed media updates. Led CRM database update and clean-up.

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Executed strategic business development and client appreciation events, enhancing the company's excellent relationships with its clients.

Sendero is a management consulting firm most respected for our people, our culture, and the results we deliver to our clients. They partner with clients by designing practical, high-value solutions to their unique challenges, enabling clients to grow wisely by defining success with them, not for them.

July 2010 - October 2014

Events Director

TAYLOR'S GIFT FOUNDATION

When the organization was originally formed, I joined as a full-time volunteer, leading many educational and fundraising events. I produced numerous events that were educational, promotional, or fundraising in the Dallas area, Chicago, and New York areas.

The organization grew to global recognition through marketing, promotion, and events. In addition, I helped set direction, look, and feel of the organization; which included marketing and creation of graphic materials. Worked with a design agency on the overall brand redesign and promotion development which included work with national companies such as OPI Nail Polish, Good Morning America, and New York Stock Exchange. 

Taylor's Gift Foundation started after the tragic loss of Taylor Storch on a family spring break ski trip. Her parents knew Taylor would want to be an organ donor. They set out to ensure that organ donation was promoted and talked about. 

1994 - 2000

Marketing Communications
CSC CONSULTING and LOGIC Divisions

Consulting: My role was Marketing Communications for the Southwest Region. Which included the Dallas and Houston offices, and later, the opening of a Denver office. I led the marketing and communications work in public relations, conferences, tradeshows, communication, executive roundtables, research, and database management. Of particular note was the development of Executive Roundtable strategies for the entire division.

Logic: While at the CSC Logic division, I executed the marketing and communications program, including managing trade shows and conferences. I coordinated the direct mail campaigns; redesign of marketing, event, and proposal materials; initiated an editorial program; and increased cross-division collaboration.

CSC Consulting was one of the top consulting firms in its day with offices in most major cities, serving Fortune 500 organizations in optimization, systems, logistics, and organization. CSC Logic provided servicing for loans, insurance, and financial organizations. 

January 1993 - July 1994

Corporate Communications Manager

TEKNEKRON INFOSWITCH

While working for this telcom company, I managed marketing and public relations efforts. This included trade shows, conferences, speaking engagements, and corporate and community events. Most notably, oversaw a dramatic increased media coverage and profiles of the company and president. Additionally, I created and maintained the customer database. 

Teknekron Corporation is one of the world's first technology-focused business incubators. Teknekron Infoswitch division built and sold call center hardware and software. The company was sold and became etalk corporation.